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Jewellery and watches
ECOMMERCE PACKAGING FOR Jewellery and watches
OVERVIEW
The jewelry and watches sector will experience a weighted annual growth of 6.9% between 2020 and 2025, according to Statista. The sector underwent an important change in 2020, as it suffered from a crisis in retail sales. For example, in one key market — the British one — sales declined by 62.7% at the beginning of the year, compared to same period in 2019, according to IBIS. This has led to a shift in sales to ecommerce channels, which today represent one of the key channels for marketing jewels, jewelry and watches. In this specific context, Sitma is able to provide the optimal solution for managing goods along the distribution chain. That means not just packaging machines, but entire lines that cover the phases ranging from sorting to packaging, with particular attention to traceability throughout the entire process.
EFFICIENCY AND MAXIMUM
CARE IN HANDLING
01
With the advent of digital technology and specific applications for the sports and health sectors, watches have become a commodity with elevated technological content. Jewels and jewelry, regardless of their economic value, represent something precious and valuable par excellence, and must therefore arrive at their destination intact and perfect. For these reasons, both jewelry and watches need to be handled with the utmost care. Sitma uses state-of-the-art technologies for this, drawing on experience accumulated in over fifty years of activity in the packaging sector. Starting from feeding to the subsequent packaging and shipping stages, and then moving on to sorting, the product is handled carefully without sacrificing production performance. Sitma machines are in fact recognized by the market as fast and reliable, representing a safe investment over time.
PACKAGING ALWAYS UNDER CONTROL,
AT ANY TIME
02
Confidence when purchasing watches, jewels and jewelry online also depends on the control and tracking of orders.
Sitma has developed a specific system that allows the user to track information relating to the management of an ecommerce order along the entire distribution chain, ensuring its uniqueness and interconnection. During the preliminary phases, data relating to the product are collected, then analyzed, associated and further enriched. A unique identity is then associated with the final packaging, which is then followed and traced throughout the packaging and sorting process.
MADE-TO-MEASURE PACKAGES
FOR GREATER SAVINGS
03
Sitma solutions allow for creation of tailor-made packages that adapt to the size of the contents with different types of materials (Link to page: Materials). This simple operation allows users to limit not only the amount of packaging material but also the empty space within the package, facilitating transport in the downstream phases of the supply chain and contributing to the reduction of CO2 emissions.
In fact, lower volume means less waste. Precisely for this reason, the Sitma solutions dedicated to the packaging of jewels, jewelry and watches are designed to create packages with compact and flexible layouts that adapt perfectly to the product contained inside. This allows savings in terms of wrapping material and significantly reduces the impact in the downstream phases of the supply chain, given the possibility to store multiple packages together, optimizing the transport and delivery phases.
Main advantages:
- Packaging solutions for a wide range of products: from modern digital watches to traditional mechanical or quartz watches, plus jewels and jewelry made of various materials
- Applications that combine gentle product handling with speed
- Advanced track & trace technologies, which allow parcel tracking throughout the entire process
- Possibility to create customized packs with compact layouts, to reduce the waste of wrapping material
- Possibility to choose between different materials for packaging that’s suitable for every need
