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Cosmetics & personal care
ECOMMERCE PACKAGING FOR Cosmetics & personal care
OVERVIEW
In 2020 the cosmetics market reached almost 500 million dollars in revenues, according to Statista. This is a sector with an estimated growth from 2020 to 2025 of about 5% per year, mainly driven by personal care products, which accounted for more than 50% of revenues in 2020. Like many large consumption-based sectors, the field of cosmetics was affected by the Covid-19 crisis, which accelerated ecommerce sales trends.
Whether it’s cosmetics or personal care products, Sitma can provide the optimal solution for managing goods along the entire distribution chain. That means not only machines for secondary packaging, but entire lines that cover the phases ranging from sorting to packaging, with particular attention to traceability throughout the entire process.
THE KEYWORD IS “CARE”
01
Cosmetics are marketed in various shapes, sizes and materials, from bottles to plastic tubes to glass bottles.
The range of make-up products is wide and includes lipsticks and pencils for eyes and lips, as well as powder products such as eye shadows, powders, and blushes, and liquids such as rimmel, foundation, blush and BB cream. The options for body care are equally varied and include both solid and liquid products such as creams and masks for body and face, cleansers, make-up removers, tonics, face and body scrubs, shower gels and balms, and skin care products. Packages often contain liquids of different types and densities, which require the utmost care in handling the external packaging to avoid product damage and potential leaks.
Sitma protects these products using state-of-the-art technologies developed over more than 50 years of experience in the packaging sector. Starting from feeding, to the packaging and shipping stages, and then moving on to sorting, the product is handled with the utmost care without sacrificing production performance. Sitma machines are recognized by the market as fast and reliable, representing a safe investment over time.
PACKAGING TRACKED
FROM A TO Z
02
Traceability is also important in the cosmetics and personal care products sector, especially in the case of packages containing high-end cosmetics that are high in value. Sitma therefore offers guaranteed traceability throughout the packaging and shipping process.
The company has developed a specific system that allows users to track information related to the management of an ecommerce order along the entire distribution chain, ensuring its uniqueness and interconnection. In the preliminary phases, data relating to the product are collected, then analyzed, associated and further enriched. The package is assigned a unique identity, which is then followed and traced throughout the process.
SMALLER AND ECO-FRIENDLY PACKAGES
03
Less volume means less waste. And why not choose packaging that meets your needs without neglecting the environment? With Sitma’s solutions, all this is possible.
The company’s solutions dedicated to cosmetics and personal care packaging are designed to create packages with a compact and flexible layout, reducing empty space inside the package and allowing users to choose the packaging material that best responds to their needs. This allows savings in terms of wrapping material and, above all, the impact downstream is significantly reduced since several packages can be stored together, optimizing the transport and delivery.
Main advantages:
- Packaging solutions for a wide range of products: from make-up products such as lipsticks and powders to body care products such as shower gels, conditioners and skin care products
- Packaging solutions that combine speed and delicate product handling
- Track & trace technologies, which allow the goods’ traceability throughout the entire process
- Possibility to create packages with compact layouts, to reduce waste from wrapping materials
- Possibility to use distribution packaging as a communication vehicle for promotional messages and dedicated content
